11600 Sunrise Valley Dr., Suite 320, Reston, VA 20191
703/390-1500; fax: 703/860-2080
Merritt Group helps create and move markets for forward-thinking companies in the market areas of enterprise technology, healthcare, government, security, networking/wireless and clean technology. Our focus is on designing and executing communications strategies using PR, interactive marketing and social media.
Employees: 30. Founded: 1995.
Agency Statement: Merritt Group’s philosophy starts with understanding its clients’ customers/audiences and markets and developing powerful messages and creative programs that create awareness for their innovations. The pillars in our PR methodology include:
2. PR and Social Media Strategy
Our innovative programs range from messaging and positioning to customer relations, media outreach programs, online ad campaigns, blog/Twitter relations, podcast development and other social media initiatives. The outcome has been consistent market attention for our clients year after year – whether it’s a feature story in a target site/publication, mention in an influential blog, a customer event that drives sales opportunities or a new micro site or eBook focused on a major industry trend. No matter what the program, we’re going to measure the impact of the campaign for you to show how we’ve moved the needle. We’ve seen this process work for clients of all sizes – from large multinationals to industry associations to emerging growth companies.
Ben Merritt, CEO; Alisa Valudes, exec. VP; Thomas Rice, sr. VP
88 Kearny St, Suite 1770 San Francisco, CA 94108
Blue Coat Systems
Booz Allen Hamilton
Check Point Software Technologies
U.S. Air Force