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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '14
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Monument Optimization
Monument Optimization, Washington, DC. 202/904-5763.; John Stewart, Pres.

Monument Optimization helps organizations achieve their goals online through an analytics-based approach to search engine marketing and online reputation management.

Schneider Associates
Schneider Associates, 2 Oliver St., Suite 901, Boston, MA 02109. 617/536-3300; fax: 617/536-3180.; Joan Schneider, CEO, Phil Pennellatore, Pres.

When leading companies, professional services organizations and entrepreneurs seek a trusted communications partner, they turn to Schneider Associates, a full-service public relations and integrated marketing agency. Specializing in Launch Public Relations®, a proprietary method of successfully launching and sustaining visibility for new products, services, companies and communities, or revitalizing existing ones, Schneider Associates represents a wide range of clients in education, professional services, consumer food and retail, and home products/home improvement. CEO Joan Schneider has written two books on launching new products, including The NEW Launch Plan, as well as an article for the Harvard Business Review entitled “Why Most Product Launches Fail.”

Agency services include integrated marketing and PR campaigns, messaging, converged media strategy and execution, content marketing for digital and social campaigns, public affairs, influencer programs, special events, crisis communications, spokesperson training, brand development, launch consulting, and creative services. Learn more at

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