Fighting Fake News
Wed., Jan. 12, 2022
By Nick Puleo
Strategies to counter the three kinds of fake news campaigns that could victimize your company.
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Strategies to counter the three kinds of fake news campaigns that could victimize your company.
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Caitrin O’Sullivan, who was director of global communications for corporate social responsibility initiatives at Prudential Financial, has moved to Citibank.
Subject Matter has named Susan Spencer, a former editor-in-chief of Hearst Magazines’ Woman’s Day, as senior VP of its content & strategy group.
Consumers are shopping directly on social media channels more than ever, often bypassing traditional online retailers, according to a new study from the Influencer Marketing Factory.
Red Lorry Yellow Lorry picks up DanAds, a customizable and scalable self-serve ad tech infrastructure for publishers... Ink & Roses to launch MyEllevate by Cynosure, a facial rejuvenation solutions provider... RMD Advertising lands digital and social media services for Daily’s Premium Meats... Local Search Group wins Texas Blockchain Council account.
Reevemark promotes Nicholas Leasure to managing director. Prior to Reevemark, Leasure was at Finsbury and Joele Frank shops... Weber Shandwick names Michael Byrnes as Boston GM. Byrnes, who was SVP, client experience, succeeds Stacey Bernstein, who left the firm to take the CEO spot at M Booth Health... BCW hires Diego Bertagni as executive creative director, North America.
Stacey Bernstein, executive VP & global director of digital health at Weber Shandwick, has joined M Booth Health as CEO.
Graham McMillan has moved to FTI Consulting’s strategic communications arm as a senior advisor after a six-year stint at Teneo.
Botched apologies can make situations worse and keep them in the news longer. Here a few ways in which even a well-intentioned apology—overseen by a well-intentioned PR pro—can go off the rails.
Communications steps university leaders can take from the crisis management playbook to combat hate crimes in higher education.
Prosek Partners is opening an office in Palm Beach, FL... Denver-based Aiello Public Relations & Marketing merges with Novitas Communications... The Public Relations Global Network adds Dubai-headquartered NettResults Middle East, Tel Aviv-based KAMIR and Madrid's PRGarage, to its network of agencies....broadhead, an independent, integrated marketing agency in Minnesota, acquires HMH Agency, a Portland, OR-based creative firm.
Saudi Arabia hires Nicolla Hewitt Communications to pitch media about changes underway in the Kingdom under its de facto ruler Crown Prince Mohammed bin Salman.
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Bospar hires Brett Larson of Fox News as SVP of its Red and Blue Media Strategies unit... Cornerstone Public Affairs adds Capitol Hill vet Kirsten West... Global Situation Room, a partner of Porter Novelli, hires former VP of Columbia and ambassador to the US Francisco Santos as EVP.
The California Department of Transportation is seeking a partner to run a communications program for its $1.1B Clean California push.
The Livingston Group, which is headed by former House Speaker-designate Bob Livingston has signed a one-year contract worth $500K to represent Iraq.
How PR can help your brand succeed in an advertising-saturated marketplace.
5W Public Relations names BCW's Carolina Lopez Herz SVP & GM and its Miami office... Subject Matter adds Rebecca Shaw, chief of staff for Rep. Trey Hollingsworth (R-IN) and prior deputy chief of staff for former Rep. Chris Gibson (R-NY), to its government relations team... Feldman Strategies hires BerlinRosen's Emma Thomas.
Tips from a former journalist on how to work with the media during a crisis.
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