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PR pros working in the healthcare sector have an opportunity to leverage the public perception of the biopharmaceutical industry to help forge a new, healthier path forward.
ABC News recruits CNN's Alison Rudnick to VP-corporate communications slot... Capitolis appoints Alicia Tillman CMO. She was at SAP... Sound Transit of metro Seattle brings on Andy Izquierdo as chief communications officer.
Most working journalists say the fake news problem hasn’t gotten any better in 2021, according to a recent Greentarget report.
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Florida’s Pinellas County is looking for a firm to develop and launch an early childhood public awareness campaign to educate parents and caregivers of kids from birth to three about critical developmental milestones in their lives.
5W Public Relations CEO Ronn Torossian organized the victory celebration for his good friend and incoming NYC mayor Eric Adams that was held Election Night at downtown Manhattan's Zero Bond.
Commentary
Sadly, the PR highlight of the UN Climate Change Conference may turn out to be Prince Charles' new awards program... News flash: Newsmax says COVID-19 vaccines are safe and made without the LUCIFERASE bioluminescent marker, contrary to the view of the network's DC correspondent... GOP roadmap to future victories depends on avoiding He-Who-Must-Not-Be-Named.
How stories that focus on inclusive advancements in healthcare today can help increase access while enhancing much-needed public confidence in America’s healthcare system.
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| Ditto PR CEO Trey Ditto talks about how making the public relations industry a better environment for employees can lead to greater success on all levels in the latest "PR's Top Pros Talk" video interview with Doug Simon. |
Smartmatic files defamation suits against Newsmax and One America News Network, adding them to a list of election-related suits that includes Fox News, several of its on-air personalities and pro-Trump lawyers Rudy Giuliani and Sidney Powell... Facebook is shutting down its facial recognition system... New York Times paid subscriptions hit the 8.3 million mark at the end of Q3 2021, a 21.6 percent jump from a year ago.
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Firecracker PR picks up media relations work for the American Battery Technology Company, which slates national rollout...Colangelo & Partners lands Foods and Wines from Spain...W Communications, a London shop that launched in the US earlier this year, wins Cult Wines.
INFINITI Motor Company promotes Wendy Orthman to GM of global integrated brand, marketing and communications, a newly created post... BOCA Communications names Sammy Totah as partner... Hormel Foods Corporation promotes Wendy Watkins to the new post of SVP & CCO... The Door | idea house, the lifestyle PR subsidiary of Dolphin Entertainment, hires Valeria Carrasco to lead its integrated marketing team.
The Peace Corps has signed Crosby Marketing Communications to a five-year brand strategy and integrated marketing services contract worth an estimated $20M. WPP's Ogilvy had the business. (Updated)
The New York State Insurance Fund, which has $20B in assets, plans to hire multiple firms to handle its marketing communications efforts.
Commentary
The Washington Post stands for the integrity of its reporters by refusing to publish a letter by ex-president Trump that trashed its series about the Jan. 6 uprising as "fake news."... America's democracy is no longer the envy of the world in the wake of Trump, "rigged election" nonsense and the Jan. 6 riots...Facebook (aka Meta) takes tiny step to improve its battered reputation. Don't blow it, Zuck. (Updated)
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Getting journalists to pay attention to pitches from PR pros has always been a challenge, but according to a new study from PR management software company Propel, it’s gotten considerably more difficult over the past year.
The art of knowing what to communicate in an effort to tell a coherent, holistic story that raises public interest in an organization and positions it for future success.
Trailrunner International, ICR Inc. and MKA Communications are handling the SPAC deal that will take Black Rifle Coffee Co. public via a deal valued at $1.7B. BRC to revamp as PBC to help vets.
Edelman names Lex Suvanto managing partner & CEO of Edelman Financial, a newly created position... The Bliss Group hires Bill Smith as SVP to lead paid, earned, shared and owned strategy. He was at Makovsky... MERGE hires Justine Fedak as CMO. She ran Corporate Hippie... The Plank Center adds Bob Jimenez, Jessamyn Katz and Joseph Tateoka to its board of advisors.
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