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More than 80 percent of the journalists surveyed in a new study say that they still depend on PR professionals for news. However, more than half say that the information they receive is often inaccurate.
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After being on the receiving end of public criticism for years, Victoria’s Secret announced it would abandon one of its most popular promotional strategies. It’s a bold move, yet it remains to be seen how receptive the public will be to this new approach.
Sharp Think works with plant-based seafood brand Good Catch on an initiative encouraging fast-food chain Subway to go fish-free... Wall to Wall Communications is launched by Marino PR and J Strategies vet Ross Wallenstein... PRSA and CommunicationsMatch partner on a search tool to identify and shortlist PR services.
The travel and tourism sector took the biggest hit of any industry during COVID-19. The good news is that travel was given an opportunity to listen to consumers, resulting in a new chapter for the industry, one where its communicators have become more important now than ever.
Mower brings on Gary Holmes, who managed the New York State Department of Health's daily COVID-19 press response, as assistant commissioner, public affairs... Forbes hires Bill Hankes as chief communications officer... Frontier Communications tabs Erin Kurtz for vice president, communications spot.
CNN is launching a subscription streaming service, CNN+... Rolling Stone hires The Daily Beast's Noah Shachtman as editor-in-chief... Netflix axes three marketing execs over criticisms they made of other employees on Slack.
Omnicom has named Karen van Bergen, former Porter Novelli CEO and head of OMC’s PR group, chief environmental sustainability officer, a new post.
University of South Carolina wants to hire a firm to handle branding and integrated marketing communications projects.
Commentary
Clueless International Olympic Committee president Thomas Bach warns athletes not to use the Tokyo Games to stage protests. That's crazy. The Olympics are a perfect platform for protest. Just ask Tommie Smith and John Carlos, heroes of the 1968 Summer Games.
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Bocchit Edmond, Haiti’s ambassador to the US, hired LFA Holdings on June 22 to build support for a Congressional visit and handle outreach to the private sector. Haiti’s president Jovenel Moïse was gunned down on July 7.
Why many of the world’s most popular brands continue to find success advertising with television.
Fox Entertainment promotes Darren Schillace to president of marketing... BAERING hires Jim Cyphert as public relations director. Cyphert comes to the agency from Innis Maggiore... The Promotional Products Association International names Dale Denham president and CEO.
Marketing for Change is selected by Americares to support its COVID-19 vaccination campaign for staff and volunteers at free and charitable clinics across the country... 5W Public Relations lands Freight Farms, agtech outfit... Airfoil Group adds Aristeo Construction.
Hawaii seeks a firm to run a voter education program aimed at accomplishing its mission of providing secure, accessible and convenient election services to all citizens statewide.
Commentary
The verbal slugfest between Mark Penn's Stagwell and Indaba Capital has been very, very entertaining. Let's hope the show goes on through the dog days of August... The Guardian's blockbuster about a secret Kremlin meeting to boost Trump sounds too perfect. Is Putin spinning us again?... All hail campaign genius Rudy Giuliani.
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The global ad market is poised to see a double-digit recovery this year before hitting a record-breaking $700 billion in 2022, according to a new report.
Finn Partners has upped Kristie Kuhl to managing partner & global health practice leader, succeeding Gil Bashe, who remains chair of the $35M unit.
Amanda Thayer has returned to Global Strategy Group as VP-communications and public affairs following a four-year stint at NARAL Pro-Choice America.
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