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Reevemark is retained by New York-based financial services company HC2 Holdings... BackBay Communications is named U.S. agency of record for HAWK:AI, which offers real-time transaction screening and monitoring solutions for financial institutions... The Brandman Agency checks in as AOR for The St. Regis Bermuda Resort.
The Chittenden County Regional Planning Commission, the planning commission serving Chittenden County, Vermont, is requesting proposals from agencies that can help implement a social change marketing campaign.
Commentary
Omnicom claims its political donations are of a "de minimus nature" so there is no need to go beyond basic disclosure requirements. Greater transparency, though, could generate a measure of PR goodwill for John Wren’s company.
Gagnier Communications is handling RedBird Capital’s acquisition of an 11 percent stake in Fenway Sports Group, owner of the Boston Red Sox and Liverpool Football Club.
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| Germinder + Associates founder and president Lea-Ann Germinder gives Doug Simon some pointers on how PR pros can become effective mentors to the next generation of communicators in the latest “PR’s Top Pros Talk” video interview. |
Havas Formula sets up shop in Denver, its sixth U.S. location....The Center for Public Interest Communications at the University of Florida receives funding to develop science-informed tools to combat COVID-19 vaccine hesitancy... PRSA picks Jon Goldberg of Reputation Architects, to chair its Counselors Academy.
The New York Women’s Foundation names Debra Fazio-Rutt VP of strategic communications. She was at ViacomCBS... OnWrd & UpWrd, which recently launched in Alexandria, VA, brings on Curley Co.'s Colleen Lerro Gallagher as a founding partner... Berns Communications Group appoints Lori Rhodes global director.
CGPR, picks up Bern, Crazy and Softies by Paddi Murphy. The Boston-area unit is French/West/Vaughan's outdoor, fitness, fashion, lifestyle and travel sectors... R&J Strategic Communications adds Girl Scouts of Northern New Jersey... Rainier Communications signs Techology Commerce Management and WarpUV.
Stamford wants to hire a PR firm to develop an integrated marketing communications program and handle social media outreach to promote positive COVID-19 mitigation behaviors among communities of color.
Lippe Taylor Group has acquired Cheer Partners, employee communications and diversity, equity and inclusion champion.
Commentary
Volkswagen’s premature April Fools' Day PR stunt crashes as it reminds people about the last time the automaker lied to consumers and governments… Lenox Hill Hospital, one of Manhattan’s elite facilities, suffers PR blackeye as it bilks patients for COVID-19 tests.
The University of Northern Iowa is seeking proposals from firms providing digital advertising and digital marketing services.
The COVID-19 pandemic reprioritized the type of content Americans consume online.
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Measuring the success of an effective PR campaign isn’t just essential for marketing managers, but valuable for other departments within an organization as well. Here are three insightful PR metrics needed to easily track PR campaign success.
Tn’Koffee, a Moroccan firm with offices in Casablanca and Dakar as well as a footprint in 15 African countries, becomes a member of the Worldcom Public Relations Group... Icon Source launches push to support professional women in sports... The Core Strategic Group opens in Los Angeles.
Finn Partners appoints Naeema Ismail and Jenny Lo as managing directors in Singapore and Shanghai, respectively... Brunswick Group hires Squire Patton Boggs' Li Hua as a partner in Beijing... Full Court Press Communications ups Caitlin Scott to VP... Overstock.com hires Elizabeth Solomon as CMO.
Omnicom CEO John Wren, who received no salary from April 1 through September, reported a 43.7 percent plunge in 2020 total compensation to $11.1M.
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Commentary
Donald Trump launches site "to preserve the magnificent legacy of the Trump administration" because nobody else sees it that way... 85-year-old Swiss billionaire earns place in journalism hall of fame.
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