Ruder Finn - What's Next

PR News & Commentary

Last Updated: Mon., Apr. 29, 2024 @ 2:01 pm


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FDA’s Isola Joins Ruder Finn/DC

Tue., Nov. 26, 2019

By Kevin McCauley

Meredith IsolaMeredith Isola, director of the Food & Drug Administration’s office of communications, is now senior VP at Ruder Finn for government relations, policy and advocacy, as the independent firm fortifies its DC office.

PRSA Records 15% Surge in '18 Revenues

Mon., Nov. 25, 2019

By Kevin McCauley

Joe TruncalePublic Relations Society of America reported a 15 percent jump in 2018 revenues to $13.8M, sparked by a sharp rise investment income, according to its recently released Form 990.

Bethlehem, NH Needs Branding Help

Mon., Nov. 25, 2019

By Jon Gingerich

Bethlehem, New HampshireBethlehem, New Hampshire is looking for a marketing firm that can lead a community marketing and branding initiative for the White Mountains town.

Accounts: Diffusion Lands BlockFi, Developer of Products for CryptoCurrencies

Mon., Nov. 25, 2019

By Steve Barnes

BlockFiDiffusion wins BlockFi, a company that develops traditional financial products for cryptocurrencies... Airfoil Communications scoops up EOS North America, a leader in industrial 3D printing technology, materials, and applied engineering... Cindy Riccio Communications named agency of record for Veronica Sheaffer’s Ready-to-Wear collection.... Strategic Objectives partners with VStar Entertainment Group to launch four family-focused shows in the Canadian market.

Why Organic Influencer Marketing Beats Sponsored Content

Mon., Nov. 25, 2019

By William Comcowich

William ComcowichInfluencer marketing remains one of the most popular digital marketing strategies today, but sponsored content has grown over-saturated and its cost has risen dramatically, leading many PR and marketing experts to pursue authentic, natural brand advocates who are excited to work with their favorite brand.

Sloane & Co. Books eBay’s $4B StubHub Deal

Mon., Nov. 25, 2019

By Kevin McCauley

StubHubSloane & Co. is handling eBay’s $4B deal to sell StubHub to viagogo, the Geneva-based global online ticket platform for sports and entertainment events.

Media: Bloomberg Suspends Edit Board as Mike Bloomberg Runs for President

Mon., Nov. 25, 2019

By Steve Barnes

Mike BloombergBloomberg News is suspending its editorial board following Mike Bloomberg’s announcement of his entrance into the 2020 presidential campaign... The Players’ Tribune, the website which was founded by ex-New York Yankee Derek Jeter, has been acquired by Minute Media, an Israel-based digital publishing platform... Condé Nast is getting rid of the non-recyclable plastic wrapping it uses for magazine subscriptions and newsstands.

FL County Floats Tourism Marketing, Social Media RFP

Fri., Nov. 22, 2019

By Jon Gingerich

Wakulla CountyWakulla County, Florida is soliciting proposals from agencies that can provide marketing services, social media development and website support for the county’s Tourism Development Council.

Commentary

Apple CEO Cook Enters Trump's World of 'Fake News'

Fri., Nov. 22, 2019

By Kevin McCauley

Tim CookApple CEO Tim Cook took part in Donald Trump's world of "fake news" during the president's Nov. 20 "opening" of the Austin factory that has been making Apple products for the last six years.

UNC Greensboro Wants to Enroll PR Firm

Fri., Nov. 22, 2019

By Kevin McCauley

University of North Carolina at GreensboroThe University of North Carolina at Greensboro wants to hire a North Carolina-based strategic PR and marketing firm to help its in-house communications team to "energetically drive a significant increase in positive media coverage."

People: Hayden to Manage Finsbury's Tokyo Office

Fri., Nov. 22, 2019

By Steve Barnes

Deborah HaydenFinsbury tabs Deborah Hayden for managing director slot in its Tokyo office... Melissa Schumer leads wave of executive promotions at Rogers & Cowan/PMK... Southwestern University hires Scarlett Moss for top comms position.

Breaking Through the Clutter

Fri., Nov. 22, 2019

By Brian Sinderson

Brian SindersonGenerating marketing insights begins with engaging the right audiences with the right story.

Utah Seeks EcoDev Push for Region Around Ex-Prison

Thu., Nov. 21, 2019

By Kevin McCauley

MountainUtah is looking to hire a PR firm for a strategic communications program to promote the Point of the Mountain area, a region that includes the relocating state prison. Sees potential for tech-driven economic powerhouse.

Google, FB Threaten Human Rights—Amnesty Int'l

Thu., Nov. 21, 2019

By Kevin McCauley

AmnestyAmnesty International charges "surveillance-based" business model of Google and Facebook threatens the human rights of a third of the globe's population that rely on their services.