ExcelPR Retains California Film Commission
Tue., Nov. 19, 2019
By Kevin McCauley
The California Film Commission renewed and extended its relationship with Los Angeles-based ExcelPR Group following a multi-firm competitive review.
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The California Film Commission renewed and extended its relationship with Los Angeles-based ExcelPR Group following a multi-firm competitive review.
BackBay Communications picks up IMPACT Community Capital, which has originated over $1 billion of investments in affordable housing and helped finance more than 45,000 affordable multifamily housing units in the U.S... SourceCode Communications lands Accedian, a Montreal-based company that develops network communication and application monitoring software and hardware... CGPR adds ECOS Paints, an eco-friendly paint, stain and varnish manufacturer, to its client roster.
APCO Worldwide adds Karen Hagens as a senior director. She joins from GlaxoSmithKline, where she was head of U.S. pharma communications, overseeing internal and external communication efforts as well as media relations strategies and thought leadership programs... Gatesman ups Christy Kelly to senior VP, director of Chicago accounts... Haven Tower Group appoints Mary Osako, vice-chair of strategic communications at UCLA, as vice-chair... Western Union names Nicole Vogrin chief corporate affairs and communications officer.
In order to increase visibility among key audiences and maximize ROI, technology startups require a comprehensive PR strategy that adequately communicates the company’s story and success.
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Cara Duckworth, who exited the Recording Industry Assn. of America as senior VP-communications during her dozen-year run, has moved to the Assn. of American Publishers as VP-communications.
Maryland’s Prince George’s County wants proposals from agencies that can provide marketing and community outreach services to promote its Sustainable Energy Program.
Interpublic’s Golin has landed Lego Americas for integrated brand and product communications after a competitive pitch. The firm also will promote the toy company's retail outlets and infiltrate the Lego brand into cultural conversations.
Former TBWAWorldwide global head of communications Marianne Stefanowicz is rejoining the Omincom Group company in the newly created role of chief communications officer at TBWAMedia Arts Lab, its creative agency dedicated to Apple advertising.
BCW taps Dan Doherty executive VP, global public affairs and crisis solutions, responsible for leading and building the practice in North America... Idea Grove recruits John Lacy for president/COO job. He was COO at Imaginuity Interactive... Ruder Finn brings on Travis Murdock as executive VP in its technology and innovation practice. Murdock joins from Xinova.
Zeno Group has hired Kevin Davidson as executive VP in charge of its healthcare business in New York and Washington.
Awareness strategies, messaging, positioning and key initiatives to focus on when taking your tech offering global.
In response to criticism, social media networks are finally beginning to take responsibility for the content posted by users to their platforms.
Jacksonville is looking for a firm to analyze its tourism marketing program so it can promote positive and counter negative perceptions of the Florida city.
BerlinRosen has recruited Heather Resnicoff for the senior VP-technology & innovation slot. She joins from Rubenstein Communications, where she spent more than eight years advising fintech, martech, entertainment and automotive clients.
Commentary
Congratulations to Donald Trump Jr. for making the New York Times best-seller list as "Triggered: How the Left Thrives on Hate and Wants to Silence Us" debuts as No. 1. The tally, though, may have been rigged... Impeachment talk isn't expected to ruin many Thanksgiving dinners, according to poll released today by Bospar tech PR firm.
Twitter releases information about political ad ban that was promised by CEO Jack Dorsey... Sports Illustrated goes monthly... McClatchy Cos. ends Saturday print runs for all papers including Miami Herald, Charlotte Observer, Fort Worth Star-Telegram and seeks federal bailout of its pension funds.
Brand storytelling and content marketing strategy development are essential parts of any successful technology brand’s communications plan, and PR professionals play a critical role in helping their clients adapt and grow in this new era.
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