Target’s Disney Partnership More Strategic Than It Seems
Tue., Sep. 3, 2019
By Ronn Torossian
Target’s latest partnership with Disney shows how working with another brand can provide an injection of fresh marketing air and creativity.
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Target’s latest partnership with Disney shows how working with another brand can provide an injection of fresh marketing air and creativity.
Texas wants to attract more visitors from Mexico to the Lone Star State to bolster a tourism sector that supports more than 1.2M jobs.
On September 2nd we celebrate Labor Day, a day on which the U.S. Department of Labor pays tribute to the “greatest worker in the world”—a well-deserved tribute because our nation’s laboring men and women are indeed the most sophisticated and productive of any on the globe.
"If true," comment dooms MSNBC's Lawrence O'Donnell who should know he needs to verify facts before lofting accusations against president Trump or anybody else.
A recent survey discovered that a major gap exists between what CMOs believe are their organizations’ current strengths and what qualities they believe companies need to succeed.
ViacomCBS tabs Julia Phelps for top corporate comms spot... Subject Matter brings on Yolanda Brignoni as vice president of client services... U.S. Chamber of Commerce Foundation hires Yagmur Cosar to run comms for its Corporate Citizenship Center... Croaby adds digital pros Chris Coelho and Freddy Trejo.
Sinclair Broadcast Group and Amazon team up with Yankees Global Enterprises to acquire YES Network... Columbia Journalism Review and The Nation sign up 170 news outlets for Covering Climate Now initiative to highlight the climate crisis... Ex-Team Trump member Jason Miller loses his lawsuit against Gizmodo Media.
The Ohio Department of Job and Family Services is seeking an agency that can manage and implement all aspects of a multi-channel paid and earned media statewide awareness campaign for The Ohio Children’s Trust Fund.
Commentary
White House press secretary Stephanie Grisham may be lying low these days, but she’s got potential to be enshrined in the Trump administration’s Communications Hall of Shame.
Trump-connected Ballard Partners is handling rural healthcare issues for Johnson City, Tenn-based Ballad Health, which was formed in 2018 by the merger of two rival hospital companies serving the Appalachian region. The Federal Trade Commission publicly opposed the merger.
Brandware Group has named Nissan's Daniel Bedore executive VP to will lead a new office in Nashville... Hawthorn Group has named Illinois political consultant Jared Melamed Dubnow a VP, effective Sept. 3. He was aide to ex-Gov. Bruce Rauner... Airfoil Communications has promoted Angela Leon to VP of strategy & media relations and Stephen Kurily to senior media relations specialist... The Ehrhardt Group has promoted Dominique Ellis to director of account services.
The Port of Vancouver (WA) is looking to hire a firm to help bolster its PR, advertising and marketing efforts. The one-year budget is between $300K to $500K.
ICR Inc. is handling media surrounding New York-based Peloton Interactive’s $500M initial public offering.
Americans don’t mind parting with at least some of their personal data while shopping in brick-and-mortar stores, if it means they’ll get something out of it in return.
News Corp is in the planning stages for a news-aggregation service to compete with Google News, Facebook and other digital platforms, according to a report in its Wall Street Journal property.
Anthony DiClemente has been named executive vice president, investor relations for ViacomCBS, effective upon closing of the deal to combine CBS and Viacom.
Shirley & Banister Public Affairs claims victory in keeping solar energy farm off Civil War site... Ketner Group Communications of Austin opens in Nashville... NDP launches Neathawk360 media unit.
GateHouse Media, which wants to merge with Gannett, lays off more than two dozen newsroom staffers at papers including its Providence Journal and Oklahoman... Female magazine editors still earn less than male counterparts... The Atlantic to reconstruct paywall.
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