| Return to Latest News |
|
WPP chief Mark Read is expected to slash 3,500 jobs as part of his three-year "radical evolution" plan to bolster growth at the beleaguered ad/PR conglom by repositioning it as a streamlined creative technology company.
Declining ad revenues are the greatest challenge facing the journalism world today, according to key findings from a recent global survey of journalists.
There’s a reason why Mountain Dew collaborates with street artists, why Levi’s teams with urban youth on DIY skate spots and why Milk Cosmetics creates product collections with established lifestyle brands. They know deeper connections are crucial to alignment with youth culture.
Commentary
Did you ever think that you would see the day on which the United States, the former proud leader of the free world, was ridiculed, mocked and laughed at during an open session of an international conference? Meanwhile, 44 retired Senators urge Senate to stand tall in the event of a constitutional crisis. Welcome to Donald Trump's America.
Corry Bliss, who ran the Congressional Leadership Fund super PAC and its sister nonprofit American Action Network through the 2018 midterm cycle, is joining FP1 Strategies as a partner in its political and public affairs practices.
How marketers can stand out during the holidays, which for businesses, is often the busiest time of the year for promotion.
Time names murdered, jailed journalists "Person of the Year"… Sports Illustrated may be bought by ex-NBA player… Fox News ranks as most tweeted about media outlet.
Snap Inc. today announced that Julie Henderson will join as chief communications officer following completion of Walt Disney Co.’s acquisition of assets of 21st Century Fox, where she is executive VP-and CCO.
Antonia Ferrier, a top aide to Senate Majority Leader Mitch McConnell, has shifted to Definers Public Affairs as partner.
Venture capital firms are missing an opportunity to add content to their PR strategy as a means of creating visibility and building the sorts of brands that attract better deal flow.
Joele Frank, Wilkinson Brimmer Katcher is handling Canadian cannabis company Cronos Group, which has received a $1.8B investment from Altria Group, parent of Philip Morris.
Adding live-streaming video to your communications strategy can boost the reach, interaction and value of marketing and PR campaigns.
Consumers don’t mind sharing their personal information in exchange for special offers and personalized experiences, but asking too many questions can quickly drive consumers away.
The recent arrest of a prominent Huawei executive has plunged the Chinese technology company further into crisis after months of negative press.
Future Communicators Accelerator featuring W2O, WE Communications, Hotwire execs is set for San Francisco Feb. 6-7… PRMuseum showcases Finn Partners’ Gail Moaney at its “Adventures in Travel PR” event scheduled Dec. 17 in NYC… PRSA/Los Angeles hosts “State of the State of PR” Jan 24 at Annenberg School for Communications.
APCO Worldwide represents Huawei, Chinese telecommunications giant that is at the heart of the US battle with China on the technology and trade fronts.
Profile Advisors is working with investor Hanwei Guo in his fraud suit against Tencent Music Entertainment Group, China's largest social media company that expects to complete a $1.2B IPO this month.
Commentary
While president Trump ridicules American reporters and declares the media the "enemy of the people," China is spending millions to fortify its media and overseas propaganda institutions in a bid to promote its image in the US and throughout the world.
|
