 |
Version 2.0 Communications has added Rave Mobile Safety to its client roster. Version 2.0 has been brought on to help build the company’s profile nationally, with a focus on demonstrating the value of its solutions through customer stories and thought leadership. The agency managed Rave’s inclusion in an “ABC News Nightline” broadcast segment about the role technology is playing in helping police, 911 centers and other first responders better interact with those with autism or mental health conditions. In April, Rave received a significant investment from TCV, a growth equity firm that backs such tech companies as Netflix, Facebook, Spotify and Airbnb. Version 2.0 will work to favorably position Rave among its peers in TCV’s portfolio.
 |
SourceCode Communications has been named agency of record for Everlast, the world’s leading manufacturer and licensor of boxing, MMA and fitness equipment. SourceCode will develop and execute upcoming campaigns and broaden awareness for the company’s products, owned media entities and ambassadors. The relationship officially kicked off in July, with the agency focusing on launching the next version of Everlast’s Be First, a global integrated campaign challenging consumers to carve their own path to success. Everlast joins SourceCode’s growing consumer practice, which includes car-sharing marketplace Turo, LGBTQ+ dating app SCRUFF and FemTech brand Elvie.
 |
Jenerate PR has been selected as PR agency of record for Kupu Spirits, a brand expansion from Maui Brewing Company. The agency is managing publicity and communication strategies for Kupu Spirits, including media relations, product seeding, and influencer programming. Kupu Spirits launches in Hawaii with three craft cocktail varieties: Whiskey Cola, Whiskey Ginger, and Gin & Tonic. Its products are distilled and packaged at a “grid-independent” facility, which is powered by solar panels that cover the building’s roof, awning, and carports.
CIIC PR signs on with the Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort... Praytell is named the US PR & influencer agency of record for the Singapore Tourism Board... Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR strategy and positioning.
Group Gordon picks up Pediatric Brain Tumor Foundation, the only national organization working across the full spectrum of childhood brain cancers... New Engen signs on as digital agency of record by mission-driven adventure brand Cotopaxi... Simply The Best Digital is tabbed as marketing and PR agency for Van Kirk & Sons Pools & Spas,
Relevance International is tapped to manage global public relations for Get Golden Visa... RMD Advertising adds Esther Price Candies to its client roster... 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional Mediterranean dip.
FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy... 5W Public Relations takes on AOR duties for Rewardown... Colangelo & Partners, picks up media relations duties for Santa Rita Estates, Chilean vineyards.
20 Two Studio has signed up luxury travel agency SmartFlyer and Bernardus Lodge & Spa on California’s Monterey Peninsula... Cookerly PR is selected to provide media relations and government affairs support in North America for UK-based DS Smith packaging company... Wireside Communications comes on as AOR for insurtech provider Socotra.
Have a comment? Send it to 
No comments have been submitted for this story yet.