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JewBelong.com a non-profit online resource founded by former Manhattan Mini Storage chief branding officer Archie Gottesman and Starch Branding co-founder Stacy Stuart, has launched an awareness campaign targeting the rise of antisemitism both in the US and around the world. “JewBelong or JewBeGone” has kicked off with 750 tongue-in-cheek digital ads running across Manhattan that read, “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.” The campaign will run through at least July, beginning with LINK digital ads, and then adding billboards and print posters in high-traffic locations such as PATH Trains and Times Square. JewBelong has also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social media platforms
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Worldcom votes Beijing-headquartered public relations and marketing communications firm Topline-Consulting, Inc. into its partnership. The agency’s services include strategic public relations, brand strategy, media relations, digital marketing, product marketing, social media, graphic design and video production. In addition to Beijing, Topline has offices in Shanghai, Shenzhen, and Chongqing in China, and in Delhi, India. “This is a significant addition to our collaborative partnership as their four China offices, one India location, and reputation for high-level service to an impressive client roster fill an important need to our partnership,” said Worldcom global recruitment chair Stephanie Paul, who is managing partner at Brisbane, Australia’s The Phillips Group.
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| Mike Paul |
The Reputation Doctor founder Mike Paul launches a video series focused on crisis news. On “The Reputation Doctor—The Show!” guests from the worlds of business, politics, NGOs, sports and entertainment will discuss strategies for successfully handling a crisis. The first three episodes feature sports agent Leigh Steinberg, CEO and bestselling author Rick Allen and former New York Yankees player Jim Leyritz. The show is also available as an audio podcast on Apple Podcasts, Google Podcasts and Spotify.
The Worldcom Public Relations Group adds Baltimore’s Abel Communications and Rochester, NY’s McDougall Communications to its partnership... Ironmark acquires Deliver Media and L & D Mail Masters... Davis+Gilbert’s Public Relations Industry M&A Activity Tracker reveals a slowdown in M&A deal activity this year. 
Barabino & Partners, Italy’s largest corporate communications firm, joins Excellera Advisory Group, the country’s biggest corporate affairs advisory group... Abel Communications launches "Expertise, Amplified," an on-demand thought leadership program... 160/90 partners with social fintech platform Lumanu to introduce Integrated Creator Commerce, an offering within its creator, digital and social practice. 
Avoq’s survey of more than 200 D.C. insiders uncovers a sea change in their media choices... Muck Rack, a PR management platform, teams up with Help Every Reporter Out... D S Simon Media conducted a recent study that says, by largely steering clear of political coverage, local TV news stations have become a surprisingly welcoming environment for brands and non-profits.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
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Jun. 7, 2021, by Joe Honick
JewBelong...Jews are on their own as usual and will be blamed for taking up for themselves...effectively! And kudos to Mike Paul!