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Moonshot, a venture studio focused on purpose-driven brands and products, is started up by the leaders of three enthusiast lifestyle agencies: Ryan Chuckel, CEO and founder of Gunpowder Inc.; Tihomir Liptak, CEO and founder of Bodhi; and Aaron Hitchins, partner at Rockhouse Motion & founder of the Rockhouse Agency. In addition to helping clients create companies from scratch and helping early-stage companies or startups with investment or growth opportunities, Moonshot will partner with companies to provide access to world-class talent and resources. Services it will offer include brand development, creative and production, digital growth strategy, public relations, operations, recruiting and human resources. “We started Moonshot to give us an infrastructure to truly invest in businesses we believe in, accelerate growth in a way traditional agencies can’t and share our insights and resources with purpose-driven brands who share our passion for growth,” said Chuckel.
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5WPR acquires YC Media, a food and beverage communications firm. YC Media founder Kim Yorio comes on board at 5W as senior VP. YC’s clients will continue to receive hands-on strategic consultation from Yorio while gaining access to 5W’s service offerings and client network, including full-service digital capabilities through the firm’s recently launched agency, The HOW Agency. “From our first meeting with Kim and YC Media, it was clear that her firm’s boutique approach to client services, coupled with their strategic expertise that is on par with leading global agencies, mirrors our own,” said 5W co-CEO, Dara A. Busch.
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In Truth is launched by sustainability consultants Emma Steele, Sally Cornelius and Bethan Pugh to help businesses and brands keep track of their reputations on environmental sustainability. In Truth canvasses stakeholders and examines a brand’s media coverage to provide a comprehensive report on perceptions. The report is geared toward helping companies understand how their messaging and initiatives are playing out, helping to minimize any accusations of greenwashing. “Being able to take a comprehensive read on what is and isn’t working – for both our clients and their competitors – means investment can be planned more wisely in terms of operations and initiatives, but also with respect to marketing and comms efforts,” said Steele.
Barabino & Partners, Italy’s largest corporate communications firm, joins Excellera Advisory Group, the country’s biggest corporate affairs advisory group... Abel Communications launches "Expertise, Amplified," an on-demand thought leadership program... 160/90 partners with social fintech platform Lumanu to introduce Integrated Creator Commerce, an offering within its creator, digital and social practice. 
Avoq’s survey of more than 200 D.C. insiders uncovers a sea change in their media choices... Muck Rack, a PR management platform, teams up with Help Every Reporter Out... D S Simon Media conducted a recent study that says, by largely steering clear of political coverage, local TV news stations have become a surprisingly welcoming environment for brands and non-profits.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
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