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| Qu Hong |
Zeno Group forms a partnership with Qu Hong, who was most recently head of BCW in China. Qu Hong will serve as founder and CEO of Zeno China Consulting, which will operate independently of Zeno’s current China operations. Ruby Fu, who remains as president of Zeno’s existing China business, will be a senior advisor to Zeno China Consulting. Before joining BCW, Qu Hong was chief consultant at the Beijing offices of Edelman and Weber Shandwick, and led public policy consulting at Burson-Marsteller China. He has also worked with China’s Ministry of Commerce. “Partnering with Qu Hong on this joint venture re-imagines the traditional agency model in China. Zeno China Consulting is well-positioned to lead new conversations and outcomes,” said Zeno CEO Barby Siegel.
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Hill+Knowlton Strategies launches its global Intelligence + Technology capability. Led by Grant Toups, Hill+Knowlton’s first global chief technology officer, the I+T group is comprised of 50+ technologists. The company has also partnered with Pendulum Intelligence, an AI and machine learning company, to codevelop products and services that address the evolving risk management needs of clients. The first of these is H+K Sonar, a tool built to address the commercial and reputation risk related to the rise of disinformation. The tool includes coverage of niche channels like Bitchute and Rumble, both of which have been recognized as breeding grounds of disinformation and malicious content. “We are developing an ecosystem of technology-based solutions drawing on data science, analytics and AI to drive our clients’ success and build resilience in the digital domain,” said H+K Strategies global chairman and CEO AnnaMaria DeSalva.
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Accenture agrees to acquire Stagwell subsidiary ConcentricLife, a healthcare marketing agency with expertise in helping life sciences brands build an optimal brand experience. The deal is intended to reinforce Accenture Song’s continued investment in creating end-to-end solutions for its life sciences clients. ConcentricLife’s team has subject-matter expertise in rare diseases, healthcare and wellness. “This transaction will enhance our ability to help our clients achieve this vision in addressing the challenges of tomorrow,” said ConcentricLife CEO Ken Begasse Jr. “With this combined talent of diverse thinking and experiences, we will extend our ability to solve new patient and provider challenges in high-impact areas including access, clinical trials, and patient services.”
Avoq’s survey of more than 200 D.C. insiders uncovers a sea change in their media choices... Muck Rack, a PR management platform, teams up with Help Every Reporter Out... D S Simon Media conducted a recent study that says, by largely steering clear of political coverage, local TV news stations have become a surprisingly welcoming environment for brands and non-profits.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
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