Customer/member acquisition, brand engagement and improved brand perception are the top goals of content marketing, according to a study released by The Content Council (http://thecontentcouncil.org) at its annual spring conference this week in New York.
The survey, which was conducted by Ad Age, found that nearly four-in-ten (39.7 percent) of the 448 respondents view their commitment to content marketing as either "strong" or "extremely strong."
That compares to the 17.7 percent of respondents who were bullish on the medium two years ago.
More than three-in-four (75.9 percent) expect commitment to content marketing to grow by 2017.
Content marketing accounts for 23.3 percent of overall budgets and is projected to grab a third of budgets within two years.
The study found that 30 percent of content marketing is "extremely well" aligned with strategy and another 12.7 percent rate in "very well" aligned."
Corporate websites, Facebook e-mail/newsletters, Twitter and YouTube are the top five channels of choice for content.
Live/virtual events, partnerships with established media, LinkedIn, Pinterest and Instagram rank next.
Survey respondents are at ad agencies (48.2 percent), marketers (35 percent) and media companies (16.7 percent).
Fox Corp. reports fiscal Q3 revenues plummeted 15.4 percent to $3.4B from the year ago period that included the broadcast of advertising-rich Super Bowl LVII.
Trump Media & Technology Group today reported a $58.2M net loss on $4.1M in 2023 revenues, a disclosure that drove its stock price down 22.6 percent to $47.96.
Barry Pollack, an attorney at Wall Street’s Harris St. Laurent & Wechsler, has registered Julian Assange as a client with the Justice Dept. “out of an abundance of caution.”
Paramount Global to slash 800 jobs in what chief executive Bob Bakish calls part of an effort to “return the company to earnings growth"... Rolling Stone editor-in-chief Noah Shachtman is exiting at the end of the month due to disagreements with chief executive Gus Wenner over the direction the magazine is taking... The New York Times broke the $1 billion barrier in annual revenue from digital subscriptions in 2023... Press Forward is investing more than $500 million to strengthen local newsrooms.
The majority of news articles are read within the first three days of publication, according to a recent report.
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