Bill Goss, a 23-year veteran of the New York Times and editor of its Sunday real estate section, has joined Rubenstein.

bill gossHe will counsel on real estate matters, mentor executives and serve as strategic advisor to president Steven Rubenstein and executive VP Rick Mathews.

Prior to walking the real estate beat, Goss served as editor at the Style and Metropolitan desks.

"Bill’s experience, wisdom and knowledge – coupled with his innate ability to identify compelling narratives – will be invaluable to our clients and our practice,” said Steve Rubenstein in announcing the Goss hire.

Chairman Howard Rubenstein founded his New York-based shop in 1954.

Clients include Toll Brothers, Silverstein Properties, Vornado Related Cos., SL Green Realty, Assn. for a Better New York, Douglas Elliman, Tishman Speyer Properties, News Corp., JPMorganChase, HBO, Partnership for New York City, City University of New York and the New York Yankees.