JostensJarden Corp. is relying on ICR and Weber Shandwick in its $1.5B acquisition of class ring and yearbook giant Jostens.

The deal follows Jostens's attempted buy of American Achievement earlier this year, a transaction scuttled by the Federal Trade Commission.

Miami-based Jarden includes consumer brands like Marmot, K2 Sports, Coleman and Sunbeam Products.

Unloading Jostens are private equity funds including KKR and aPriori Capital Partners. The group claims Jostens revenue of $740M per year.

ICR handles investor communications for Jarden, while Weber Shandwick works the PR front. Rachel Wilson is VP of investor and financial relations in-house.

Jarden executive chairman Martin Franklin said the acquisition is consistent with the company's track record in acquiring businesses with "category-leading positions in niche markets at compelling valuations."