New York travel and hospitality PR shop Spring O’Brien has been hired by luxury cruise line Oceania Cruises to handle North American PR.
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Miami-based Oceania Cruises operates a half-dozen cruise ships worldwide (Insignia, Marina, Nautica, Regatta, Riviera and Sirena). The shipping company, which was founded in 2002, is a subsidiary of Norwegian Cruise Line Holdings Ltd.
Spring O’Brien will field earned media opportunities to raise Oceania’s profile, focusing on its cuisine, design, service and destinations offerings. The account will be led by senior VP Lauren Kaufman, who previously oversaw Spring O’Brien’s PR work for Oceania sister brand, Regent Seven Seas Cruises (formerly known as Radisson Seven Seas Cruises).
Spring O’Brien, which celebrates its 34th anniversary this year, was acquired last year by Los Angeles-based Myriad Marketing.
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