The Singapore Tourism Board has selected Edelman as its agency of record for Singapore following a competitive pitch that included eight firms. Burson-Marsteller was the incumbent.
The contract is for two years with an option for a third. It calls for the leading independent firm to enhance STB's overall destination brand and corporate image as a leading economic development agency in the tourism trade.
"Edelman demonstrated strong strategic competency" and was "mindful of integrating STB's existing plans and initiatives into their ideas," said Oliver Chong, director of STB's communications, in announcing the win.
Amanda Goh is managing director of Edelman Singapore.