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The African Wildlife Foundation, which is in the midst of a messaging shift to guide it through the next decade of ensuring that Africa’s animals and land thrive and evolve to become a key part of the continent’s economic development, has issued an influencer strategy RFP.
The Washington office of the Nairobi-based non-profit is looking for a communications partner to help establish an ambassador program to bolster its brand visibility, thought leadership pertaining to conservation and development, youth outreach, and donor engagement (e.g., goal is doubling revenue to $60M by 2030).
The brand ambassadors also will play a key role in communications and engagement surrounding AWF’s 60thanniversary celebration in October 2021.
AWF's target audiences are individual and foundation donors in the US, UK, Europe and China, along with young Africans (18-35) to ensure they are part of the conservation narrative and focused on nature-based solutions.
The budget for the ambassador partnership is $50K.
AWF is currently accepting RFP responses and plans to notify three finalists during the 11/30-12/4 timeframe.
Patrick Mitchell, AWF’s PR and corporate communications manager, is handling the search. He is at [email protected].
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