The Michigan Strategic Fund, the state authority that promotes economic development and creates jobs in the Great Lakes State, is requesting proposals from agencies specializing in marketing and advertising.
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The Michigan Economic Development Corporation, the state’s marketing arm and lead advocate for business development, job awareness and community development, is looking for an agency that can provide marketing and advertising services to support the “Pure Michigan” travel brand, which promotes travel to and within the Great Lakes State.
MEDC wants an agency for a multi-year contract that can promote Michigan as a world-class travel destination among U.S. and international markets, advance the equity of the Pure Michigan brand and increase site traffic to michigan.org and other Michigan travel destination web sites.
Scope of the work includes developing, deploying and maintaining seasonal integrated paid media campaigns; media buying and planning; search engine optimization; creating engagement with related social media platforms; and developing branded experiential marketing opportunities in key markets.
Estimated timeframe for the proposed contract runs from October 1, 2021 through September 30, 2022, with the possibility up to four, one-year extensions.
Submissions are due by 3:00 p.m. (EST) on May 19 and should be sent via email to [email protected].
All bidding agencies should send separate technical and price proposals. All submissions should contain the following subject lines: “RFP-CASE-320670 Technical Proposal” and “RFP-CASE-320670 Price Proposal,” along with firm name.
Questions should be directed to [email protected] by 3:00 p.m. (EST) on April 6.
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