Los Alamos County, New Mexico, is looking for a marketing and PR agency to direct future tourism marketing, advertising and public relations efforts—including web and social media marketing—in an effort to raise awareness of the County as a leisure destination and tourist attraction, with the goal of attracting more visitors and overnight stays.
Formerly used by the U.S. federal government during the Manhattan Project, where the atomic bomb was developed, Los Alamos is seeking proposals from agencies that can identify key visitor markets with a well-coordinated marketing strategy that will leverage partner efforts and best maximize exposure across all media platforms.
Scope of the work includes development and creation of a marketing plan (which should include targeted media for PR outreach, media outreach, special event marketing and social media marketing efforts); developing, upgrading and maintaining a new visitor website; and developing a data plan that recommends data collection, analysis and reporting practices to produce metrics that will assist the County in assessing visitation and tourism effectiveness.
Proposals are due by 2:00 p.m. (MT) on Tuesday, May 25 and can be submitted either in person, through the mail or electronically via email.
Proposals can be delivered or mailed to:
Office of the Los Alamos County Purchasing Officer
101 Camino Entrada, Bldg. 3
Los Alamos, NM 87544
All proposals must contain one labeled unbound original, three bound copies and one electronic copy on a USB flash drive or CD.
Proposals may also be submitted electronically (in PDF format) to [email protected]. The subject line must contain the following: “RESPONSE – RFP21-58 Tourism Marketing Services.”
Questions related to project-specific information should be directed to Kelly Stewart, [email protected]. Questions related to the procurement should be directed to Derrill Rodgers, [email protected]. Questions are due no later than Wednesday, May 12.