City of Waco, Texas

The City of Waco, Texas, is looking for a marketing agency of record.

The 24th largest city in the Lone Star State, Waco claims a population of about 140,000 and is located halfway between Dallas and Austin. The city is a popular convention and meeting destination for smaller to mid-size meetings, due to its large convention center, the Waco Convention Center, which boasts 144,000 sq. ft. of meeting space.

The Waco Convention Center & Visitors Bureau, the agency responsible for marketing the city of Waco as a destination for leisure travel, conventions and events, is seeking a vendor that can provide comprehensive marketing services to stimulate leisure travel to the Waco area, resulting in overnight stays in hotels.

Scope of the work includes devising a comprehensive marketing plan across a variety of media channels; creative materials  (print advertisements, video advertisements, Google/Facebook advertisements, etc.); coordinating media buys and placement; making recommendations for public relations activities; and regular reporting.

The C&VB is offering a contract for a period of between 12-15 months, with the option to renew for four additional 12-month terms. Budget for the campaign is at least $500,000.

Responses are due by 2:00 p.m. on Thursday, April 27. Proposals can be delivered to:

City of Waco Purchasing Services
Attn: Victor Venegas, Purchasing Agent
1415 North 4th Street
Waco, Texas 76707

Proposals can additionally be mailed to:

City of Waco Purchasing Services
Attn: Victor Venegas, Purchasing Agent
P.O. Box 2570
Waco, Texas 76702-2570

All bidding agencies should submit one original and three copies of their proposals as well as one electronic file or PDF version on a flash drive, CD or DVD. All submissions should be marked: “RFP 2023-014, Agency of Record”

A non-mandatory, pre-bid meeting will be held at 10:00 a.m. on Monday, April 10 via Zoom. More information on that meeting can be found here.

Questions should be directed to Senior Purchasing Agent Victor Venegas, [email protected], by 5:00 p.m. on Friday, April 21.

Download the RFP (PDF).