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Columbus (OH) Public Health wants pitches for a culturally informed multimedia campaign to generate awareness of its programs to promote mental wellness.
The effort also will feature people who have utilized the services to talk about how their lives have improved, in order to reduce the stigma related to mental illness, according to the RFP.
Columbus Public Health and the Department of Public Safety will provide background, research, strategy documents and branding requirements.
Communities that have high levels of violence are key target audiences for the campaign.
The selected firm will use traditional media, social media outlets and community engagement sessions to get the messages across.
Columbus Public Health has budgeted $100K for the awareness campaign that it wants to kick off by July 17.
Proposals are due June 26 at the Bonfire portal.
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