Idaho State University

Idaho State University is requesting proposals from agencies providing marketing services.

The Pocatello, Idaho-based public research university, which was founded in 1901, offers more than 250 degree programs and counts a student body of more than 12,000. Aside from its main Pocatello campus, the university has additional campuses in Meridian, Idaho Falls and Twin Falls.

ISU is seeking an agency with experience in multi-faceted marketing for higher education institutions that can develop a comprehensive marketing strategy and create marketing deliverables that drive the University’s brand development, recruitment, outreach and marketing goals.

Scope of work includes developing a brand strategy for ISU; creating digital and traditional creative assets; media planning, buying and placement; and video production.

Proposals are due by 5 p.m. (MT) on September 28, and should be mailed to:

Wendy Holder, C.P.M.
Idaho State University
921 S 8th Avenue
Administration Building Room 114
Pocatello, ID 83209

Cost proposals and technical proposals must be submitted separately. All bidding agencies should submit one original and 10 copies of their technical proposals as well as one original and 10 copies of their cost proposals. Agencies must also submit one electronic copy of the proposals on a CD or USB device.

Questions should be directed to Wendy Holder, [email protected], by July 26, with a subject line that includes the words “RFP230524 Marketing Services.”

Download the RFP (PDF).