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The Rhode Island Dept. of Transportation wants pitches for a communications campaign to educate the public about the negative impact that litter has on the environment, roadways and general quality of life.
The program’s goals are to reduce trash, expand efforts to remove trash from state thoroughfares, and enhance local streets and public spaces through collaboration with all stakeholders, according to the RFP.
RIDOT spends about $1M per year picking up trash and clearing illegal dumping zones.
Trash “destroys our state’s natural beauty, pollutes land and waterways, harms wildlife, discourages economic development and undermines civic pride.”
Governor Dan McKee kicked off a “Keep Rhody Litter Free” campaign last April. The RIDOT initiative will build on the effort.
The successful RIDOT proposal will “include a strategy that lays out an approach for behavioral and market research, social marketing, advertising, public relations, public outreach, and gathers quantitative data to gauge effectiveness.”
RIDOT plans to award a three-year contract with options to renew for two additional 12-month periods. The work will begin in September.
Proposals are due July 21 at the Ocean State Procures electronic portal.
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