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San Francisco State University is looking for a partner to assist its strategic marketing team with market research and the creation of a brand and enrollment campaign.
SF State, which was established in 1899, has a diverse student body of more than 25K and more than 3,400 faculty and staff.
“Due to a variety of factors, including shifting statewide population demographics, declining high-school enrollment and corresponding graduation levels, economic barriers to higher education, competition from alternative universities and a somewhat anemic post Covid-19 pandemic return to normal, the University has struggled to adequately recruit, retain and build upon its student population to meet its targeted enrollment goals,” according to the RFP.
Despite those challenges, SF State is building a more than $100M science center and a $110M student housing complex.
The selected partner must demonstrate the ability to elevate SF State’s brand regionally, nationally, and globally. It also will possess the “ability to skillfully assess, guide, strengthen and inspire our value proposition and overall brand positioning.”
SF State has budgeted $375K annually for the PR work. It plans to award a three-year contract with options to renew for two more one-year periods.
Proposals are due Aug. 29 at the California State University electronic portal.
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