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The Los Angeles Police Dept. is looking for a firm to handle a marketing and advertising campaign to encourage people to join the force.
LAPD has “encountered a crisis in recruiting new sworn personnel to the Department,” according to the RFP. It “continues to struggle to meet its goals to diversify the rank and file, by hiring a greater number of women and individuals of African-American and Asian/Pacific Islander decent.” LA’s 4M-plus population speaks 224 languages.
There are currently 700 openings in the LAPD. The cop shortage is responsible for staffing shortfalls, increased workloads and extended working hours.
Interested firms must attend a mandatory Aug. 31 pre-proposal meeting via Microsoft Teams or Zoom. They are required to stay for the entire session.
Firms must reserve a spot at the confab by Aug. 29 at [email protected] with a copy to [email protected].
Proposals are due Oct. 5.
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