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Children’s Trust Massachusetts, which is dedicated to ending child abuse in The Bay State, plans to hire a firm to handle digital marketing, fundraising, brand strategy and messaging for two initiatives in fiscal 2024.
The first one is the creation of a statewide digital push to promote awareness of the Children’s Trust and increase the number of donations to it. That effort is budgeted at $100K and the campaign will run from November through June.
The second initiative is for development of a brand/messaging and communications strategy following the completion this fall of a new five-year strategic plan. That $100K campaign will roll out in the April/May timeframe.
The Trust may award contracts to two shops, but prefers to work with a single firm.
The organization also has allocated $175K for a digital push to generate awareness of SafeKidsThrive.org, which helps organizations create and implement child sexual abuse prevention and intervention plans.
Proposals are due Sept. 8 at the COMMBUYS electronic portal.
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