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The San Diego Police Dept. is looking for a firm to create a branding and marketing campaign to support its recruitment and retention efforts.
The average age of a police recruit is 27 years old and about 65 percent of them hold college degrees.
The Department is looking for new and effective ways to reach that demographic.
San Diego’s four police academies recruit up to 50 individuals per-year but 241 cops left their jobs in 2022.
The selected firm will develop a slogan and tagline that reflects the mission, goals and culture of the SDPD. The messaging must be used across all marketing media and communications delivery methods, according to the RFP.
SDPD plans to issue a one-year contract with options to renew for four additional one-year periods.
Proposals are due Sept. 29.
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