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The state of Maine is seeking proposals from full-service marketing communications and public relations firms.
Maine’s Department of Economic and Community Development, the agency that works to enhance and sustain economic prosperity in the Pine Tree State, is looking for an agency that can develop and execute a two-year workforce attraction marketing campaign and plan that brands and promotes Maine as a great place to live and work.
The goal of the campaign is to target groups within the DECD's requested target audience pool—which includes workers and families with existing ties to Maine, as well as young families, recent college graduates, remote workers, new Americans and trained professionals living in other states—in order to increase the number of individuals and families who move to Maine and join the state’s workforce.
Scope of work includes: creating a brand to be used in national/regional education, outreach and promotional efforts that attract workers to the State; developing a campaign to attract workers; using targeted paid advertising to reach audiences; utilizing public relations efforts to reach audiences via traditional print and broadcast outlets as well as social media outlets, websites, blogs, podcasts, and other online outlets; creating a tool kit to be used by Maine businesses, educational institutions, nonprofits, trade and professional associations, state agencies and other groups interested in hiring employees or expanding its workforce; web design and web services; media services; account management services; and attending in-person meetings in Maine to conduct presentations or meet with stakeholders.
Proposals are due by 11:59 p.m. on October 26, 2023, and should be emailed to the Division of Procurement Services: [email protected].
Questions should be directed to Economic Development Plan Implementation Director Julia Trujillo Luengo, [email protected], no later than 11:59 p.m. (EST) on October 5.
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