The Disabled Persons Protection Commission of Massachusetts wants bids to handle its $200K budget for a public awareness campaign about how it protects adults with disabilities from abusive acts or omissions conducted by their caregivers.
The effort will hike awareness of the different types of abuse experienced by people with disabilities (physical, emotional, sexual, financial, neglect) and how to report abuse through the Adult Protective Services program.
The target audiences for this campaign are medical professionals, service provider staff, persons with intellectual and developmental disabilities, and the general population.
DPPC wants clear and compelling messages that are empathetic, informative and action oriented.
The selected partner will determine the appropriate communications channels (printed materials, digital/traditional media, community events, workshops) required to spread DPPC’s messaging.
It will create three short videos to serve as educational resources for law enforcement personnel, medical professionals and other relevant stakeholders.
The videos will cover intellectual and developmental (IDD) disabilities, augmented communication, autism spectrum disorder (ASD), and age-related disorders.
The videos will provide an overview of a disability; introduce the guiding principles of interviewing; and demonstrate how to apply the principles effectively when interviewing victims with disabilities during an APS and criminal investigation.
DPPC, which may hire multiple firms for the campaign, will issue 11-month contracts.
Responses are due Oct. 27. Interested parties must register at the Bay State’s electronic portal.
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