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The California Department of Food and Agriculture plans to hire a firm for an education and outreach campaign to create awareness of the OCal seal on commercial cannabis products.
The goal is to make the seal a known and trusted entity by familiarizing industry and consumers with the seal and explaining why it matters.
CDFA wants consumers, farmers and retailers to automatically, even subconsciously, associate the OCal seal with "organic cultivation," "state oversight" and "certification integrity," according to the RFP.
As the seal gains recognition as a reliable and truthful source of product information for consumers looking for organically grown cannabis, CDFA expects its value in the marketplace to rise, encouraging more certifications.
DCFA plans to issue a $150K contract from Jan. 1, 2024 through June 2025.
If the OCal seal has gained viable momentum in the marketplace, CDFA’s partner “will transition to performing outreach to maintain and increase consumer confidence by making sure the public is aware of the veracity of program oversight.”
Proposals are due Nov. 16 at CDFA's electronic procurement portal.
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