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The Alameda County Transportation Commission is collecting proposals to provide PR services for its $360M 7th Street Grade Separation East Project.
The work involves reconfiguring and rebuilding roads leading to the main gateway to the Port of Oakland, which is the nation’s sixth busiest container port.
It includes a revamp of the more than 90-year old underpass that serves about 40 percent of the trucks headed for the Port, and the Union Pacific freight trains that pass overhead to 7th St.
There are also plans for upgrading the current bike/pedestrian pathway and the plant-filled “greenway.”
ACTC’s PR partner will create content, handle media relations, support events, do community outreach and manage online activity. It will monitor and document media mentions and related subject matter issues, according to the RFP.
ACTC plans to offer a three-year contract with work kicking off in June.
Proposals are due Jan. 12 at ACTC’s electronic portal.
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