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Tennessee is seeking a partner to create PSA messaging and outreach for its youth employment program.
Targeted at young people, parents, guardians and employers, the effort will highlight the benefits of participating in The Volunteer State’s YEP.
The selected firm will develop advertising to run on TV, radio, YouTube and social media outlets. It will develop content for LinkedIn, X, Snapchat, Instagram, Facebook and YouTube.
The firm will create press releases and pitch media across the state to gain YEP coverage. A focus will be on Nashville, Memphis, Chattanooga, Clarksville and Jackson.
The partner will handle a launch event in Nashville during the week of April 29, and arrange the roster of speakers and dignitaries to participate in the session.
The campaign will run through August 9.
Responses are due Feb. 5. They go to:
Parker Birt
Central Procurement Office
Department of General Services
3rd Floor
312 Rosa L Parks Avenue
Nashville, TN 37243
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