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The city of Chula Vista, CA is looking for an agency that can provide public relations and social media management services.
The San Diego County city, which counts a population of 276,000, is the second-largest city in the San Diego metropolitan area and the seventh-largest city in Southern California.
The Downtown Chula Vista Association, the association that oversees Chula Vista’s downtown commercial district, is seeking an agency with destination marketing experience that can plan, coordinate, implement and administer a public relations campaign that enhances the district’s brand and promotes the area as a unique destination through earned media coverage in target markets and social media.
Scope of the work includes promoting downtown Chula Vista as a premier destination; promoting special events, seasonal promotions and initiatives as well as new projects and businesses; social media management (regular posting, developing content strategy, strategic advertising, creating event pages to promote upcoming DCVA events and engaging with followers); and crisis communications consulting.
Terms of the contract run from March 1, 2024, until February 28, 2025 with the option to extend the contract for an additional year. Budget for the initial term of the proposal is $60,000 with an additional budget for social media advertising.
Proposals are due by 5:00 p.m. (PT) on Tuesday, January 23 and can be sent via email to: [email protected].
Proposals can also be mailed to:
Dr. Gonzalo Quintero, President
c/o Downtown Chula Vista Association
353 Third Avenue
Chula Vista, CA 91910
All questions should be directed to Brand Communication & Public Affairs Manager Chris Gomez, [email protected], or by calling 619/454-1596.
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