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Massachusetts has allocated $600K for two outreach campaigns to educate people about state motor vehicle driving laws and best safety practices.
It expects a successful communications push will reduce fatalities, injuries and economic losses resulting from vehicle crashes on the state’s highways.
Campaign topics could include seat belt use, distracted driving, pedestrian/bicyclist safety, impared driving, speeding and aggressive motoring.
Massachusetts wants one PSA to run from June through September about pedestrian/bicyclist safety, police enforcement of traffic laws and the new safe passing law with an emphasis on the Greater Boston area.
It wants another PSA to support the “Drive Sober or Get Pulled Over” effort aimed at drivers under 34 years of age living in Bristol, Hampden, Middlesex and Worcester counties.
Responses are due Feb. 9. They go to the state’s COMMBUYS electronic portal.
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