City of Rochester, NY

Rochester is looking for a firm to manage marketing and social media activity for the city-run public market.

The Rochester Public Market is open year-round on Tuesday, Thursday and Saturday, as well as up to 60 additional dates. It attracts more than 3M customers and guests each year.

On its busiest Saturday, The RPM has more than 300 vending stalls offering local produce, meats and seafood, eggs & dairy products, ethnic delicacies, and prepared and packaged foods in three covered outdoor and an indoor shed.

In addition, an array of independent local businesses--cafes, food stands, coffee shops, specialty food purveyors, breweries, retail shops— can be found on the market’s grounds.

The RPM has an extensive web presence as well as Facebook, X and Instagram accounts. It also issues press releases and media advisories.

The selected firm will have a Rochester presence and “experience in creating and managing marketing and social media for a large organization with a diverse audience and varied programs,” according to the RFP.

Responses are due March 14. They go to Rochester Dept. of Recreation and Human Services’ staffer Jim Farr at [email protected].

Read the RFP (PDF).