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The New York State Energy Research and Development Authority wants PR proposals to build awareness and support for the Climate Leadership Community and Protection Act.
The selected firm will develop a narrative around the Empire State’s clean energy and climate priorities, and provide rapid response communications, if necessary.
It will counter “headwinds” related to large scale land-based and offshore renewable energy product developments, including unprecedented inflation and unforeseen supply chain issues.
The PR push also will address the challenges presented by lithium ion batteries, such as fires and other related safety issues.
The RFP lists PR duties such as creating topline clean energy messaging, drafting and placing op-eds/letters to the editor, pitching interview opportunities and facilitating story placement as needed to secure earned media.
NYSERDA plans to issue a one-year $500K contract for the clean energy promotion.
Responses are due April 8. They go to NYSERDA’s e-portal
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