The Orange County Transportation Authority is looking for a strategic communications firm to promote ridership on the Amtrak Pacific Surfrider rail line.

The 351-mile line, which has an annual ridership of about 3M, is the second busiest intercity rail corridor in the US.

The Los Angeles-San Diego-San Luis Obispo route serves 29 stations and travels through six coastal counties of southern California.

The selected firm will “cultivate awareness, positive brand associations, and visibility of the Pacific Surfliner through experiential marketing, in-person events, and other advertising and marketing efforts,” according to the RFP.

It will uncover opportunities to expand reach and influence in college markets to build awareness in that key demographic, and promote brand goodwill among CVB partners.

The Authority has budgeted $500K for a one-year program.

Responses are due April 9. They go to: 

Orange County Transportation Authority
Contracts Administration and Materials Management
P.O. Box 14184
Orange, CA 92863-1584
Attention: Gina Torres, Contract Administrator

Read the RFP (PDF).