Miami's tourism marketing organization today kicked off an open review of its advertising, marketing and digital account.
The Greater Miami Convention & Visitors Bureau, which works with Current on the PR front, is seeking agency qualifications to guide strategic planning, marketing campaign development, creative, social media, analytics and other digital efforts.
Firms are invited to respond to all or one of the three individual RFQs released by the DMO Feb. 16. They are broken down into advertising, marketing and digital; web development; and website ad sales.
Miami logs 15.1M visitors per year,
Firms must notify of an intent to pitch by March 4 with responses due March 25. Details are at GMCVBRFQ.com.
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