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UpSpring

New York, NY

646/722-8146

[email protected]

www.upspringpr.com

Instagram: www.instagram.com/weareupspring/
LinkedIn: www.linkedin.com/company/weareupspring/
Podcast: www.weareupspring.com/play-with-matches
Specialty areas: architecture firms, interior design practices, and product manufacturers.
Services include: media relations, speaking opportunities, award submissions, branding, creative, web design and development.

Employees: 40. Founded: 2009.

Agency Statement:

UpSpring is a strategic PR, marketing, and growth partner for architecture firms, interior design practices, and product manufacturers for the built space. For more than 17 years, the agency has helped brands across the built environment turn expertise into market authority—driving specification, selection, and sustained revenue growth. More than just an agency, UpSpring is a strategic partner executing integrated communications strategies that build credibility and visibility in complex markets.

Sarah Terzic, President; Tiffany Rafii, CEO; Susan Fernandez, Sr. VP, Mktg.; Jana Montero, Sr. VP, Culture, Content and Bus. Dev.; Ashley Bond, VP, Residential Interiors and Products; Dayna Prepis, VP, Mktg.; Caroline Schillaci, VP and Chief of Staff; Adelaide Godwin, Assoc. VP; Cody Latour, Assoc. VP

Clients Include:

//3877
3form
Arcadis
Artaic
BlueStar
Carbon Custom Builders
Carnegie Fabrics
Feeney
Group PMX
HLW
JCJ Architecture
Matthews Nielsen Landscape Architects
NanaWall
Native Trails
Resource Furniture
Soake Pools
Spectorgroup
Teknion
Tile Club
TPG Architecture

UpSpring in the news with O'Dwyer's:

•	PR Firm News: UpSpring Launches 'Play with Matches' Wed., Mar. 25, 2026 ... UpSpring , which works with architecture firms, interior design practices and product manufacturers for the built...

•	On the Move: FGS Global Adds D'Arcy Wed., Aug. 20, 2025 ...Ditto, Shakoor held account management positions at KCSA Strategic Communications, Intermarket, Peregrine Communications and UpSpring PR. She spearheaded PR efforts for the launch of Mike Tyson’s cannabis company, Tyson...

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News of Firms: IPR Has Research That You Should Know About Thu., Feb. 20, 2025 ...between IPR and PRSA, which highlights the most pressing challenges and opportunities in the field. UpSpring  receives certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council. WBENC...

•	News of Firms: Women-Owned UpSpring Names Winners of Launch:HER Awards Tue., Dec. 17, 2024 ... UpSpring , a women-owned PR, digital marketing and creative agency, names the winners of its first...

•	News of Firms: UpSpring Launches 'Launch:HER Awards' Wed., Sep. 25, 2024 ... UpSpring , a  women-owned PR, digital marketing and creative agency, opens submissions for its first annual pro...

•	Authentic Thought Leadership is Key to Business Growth Wed., Aug. 21, 2024 ...Tiffany Rafii, CEO of UpSpring , discusses the critical role authentic thought leadership plays in driving business growth and fostering...

•	On the Move: Next Solutions Group Adds Bayer's Nagle Thu., Aug. 1, 2024 ...Innocean, where Gilpin served as chief business officer and Zepeda was SVP, managing director. Christiana Forsberg UpSpring , a PR, digital marketing and creative agency, adds Christiana Forsberg to its PR team as a...

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News of Firms: Fashion Industry Vets Launch Taylor Burke Communications Tue., Mar. 12, 2024 ...and expert not only in luxury and retail but also media, communications, and brand building.” UpSpring  announces a comprehensive company rebrand. The rebrand includes a refreshed logo, branding package and website,...

•	Accounts in Transit: Imagine PR Picks Up Pegasus Lodges Wed., Nov. 1, 2023 ...and execute a tailored social media strategy to educate consumers and create greater brand awareness. UpSpring picks ups media relations duties for Almond, a female-founded, venture-backed startup focused on changing...

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On the Move: Sinclair Broadcast Group Puts King in Charge of IR Wed., May 3, 2023 ...and incorporating it into everything we do,” said Narrative Strategies founding partner Ken Spain. Jana Montero UpSpring , which works with clients in the architecture, interior design, product design, prop tech and...

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On the Move: Global Situation Room Hires Bee as Director of Ops Mon., Mar. 27, 2023 ...Brett Bruen.  “This background was a perfect match for us at this moment.” Caroline Saba,Ashley Bond UpSpring , which specializes in architecture, interior design, product design, prop tech, and real estate, promotes...

•	On the Move: Lansons Adds Teneo's Vaughan Thu., Feb. 23, 2023 ...School, he has helped prepare hundreds of new CEOs for the challenges they face.” Christina Cherry UpSpring brings on Christina Cherry as senior communications director. Most recently a PR, communications and brand...

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On the Move: LaVoieHealthScience Names Hennen Head of Media, Boston Thu., Nov. 10, 2022 ...Department of Health and Human Services, CDC and Substance Abuse and Mental Health Administration. Kristen Brennand UpSpring hires Kristen Brennand as communications director. Brennand was most recently an associate director at Jennifer...

•	News of Firms: UpSpring Picks Up Epiphany Fri., Aug. 19, 2022 ... UpSpring , which works with clients in the architecture, design and real estate industries, picks up...

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