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| Andrew Taylor, Robert Burke |
Taylor Burke Communications, a communications consultancy that provides digital-first strategies based on a thorough knowledge of business needs and brand positioning goals, launches in New York. Its founders are Andrew Taylor, who has held executive marketing posts at Neiman Marcus, Burberry and Saks Fifth Avenue, as well as heading up his own firm, Taylor-Communications, and Robert Burke, who was SVP of fashion and public relations at Bergdorf Goodman before founding Robert Burke Associates in 2006. Taylor and Burke have built an advisory board of industry leaders Including CBS Sunday Morning Contributor Alina Cho, former Wall Street Journal senior special writer Teri Agins and The Michelin Guide head of editorial Edward Barsamian. “With a long-standing career focused on developing communications strategies and programs for companies such as Burberry, Saks Fifth Avenue, Neiman Marcus, it was a natural next step to leverage that experience and share it with a dynamic range of global clients to develop personalized plans that help brands become a part of the cultural conversation,” said Taylor. “It is an honor to partner with Robert Burke who is an absolute professional and expert not only in luxury and retail but also media, communications, and brand building.”
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UpSpring announces a comprehensive company rebrand. The rebrand includes a refreshed logo, branding package and website, all of which were developed by the agency’s in-house graphic design team. The effort was the result of a thorough exploration of the agency’s evolving identity, reflecting its transition from a boutique PR firm to a fully-integrated PR, marketing and creative agency. “As a business owner, your brand identity can feel so very personal. It was such an incredible experience to be the client this time around and ‘trust fall’ into a branding process with our brilliant creative team.,” said UpSpring CEO Tiffany Rafii. “Our leadership team was allowed to reimagine what we wanted UpSpring to be in its next act, all while preserving the integrity of the path we took to get here.”
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Aspekta AB, an independent Sweden-based agency, joins the Public Relations Global Network. Founded in 1994, Aspekta has offices in Malmö and Copenhagen, working across such industries as life science, transport and energy, packaging, real estate and construction, food and the public sector. Its clients include Booking.com, Bona, Duni, Ependion, The European Spallation Source, Midsona and Trelleborg Group. “The addition of Aspekta not only further expands PRGN’s global footprint, but also adds a team with valuable client experience to our global network,” said PRGN president Andy See. “PRGN is more geographically diverse than ever and Aspekta’s broad experience and expertise further strengthens the ability of our network of agencies to support our clients globally.”
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Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
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