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IMAGINE PR lands Pegasus Lodges, four properties that focus on such outdoor activities as surfing, fishing and hiking. The agency will provide integrated public relations and brand partnerships, including such services as strategic communications counsel, media relations, and influencer connections, as well as operating media familiarization trips. Founded in 2012, the Pegasus Lodges portfolio currently features Pinnacles North Telo and Telo Island Lodge (in Indonesia), Aganoa Beach Fales (in Samoa) and Nootka Wilderness Lodge (in British Columbia).
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Marino adds Smeraldina Water and Pasta Toscana to its roster of Italian food and beverage brands. For Smeraldina, a family-owned bottled water that was awarded the 2023 “Best Water in the World” honor at the Berkeley Springs International Water Competition, the agency is tasked with increasing the brand’s visibility in the US market through creative media relations and influencer engagement strategies. Pasta Toscana, a Tuscany-based pasta brand that is also family-owned, has tapped Marino to develop and execute a tailored social media strategy to educate consumers and create greater brand awareness.
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UpSpring picks ups media relations duties for Almond, a female-founded, venture-backed startup focused on changing obstetrical-gynecological (ObGyn) care. The agency’s efforts will aim to help the newly established company gain exposure and expand beyond their beyond their California location in West Hollywood. Almond says that by streamlining top-tier ObGyn services, both in-person and via telehealth, it can help women realize their health aspirations quicker and more efficiently.
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CBC adds Tractor Beverage Company, a certified organic, non-GMO beverage company that targets the food service sector. The agency will provide comprehensive public relations services to Tractor, including an integrated mix of creative media relations, content creation, distribution, and paid media. Tractor was named to Fast Company's annual list of the World's Most Innovative Companies in 2021. "CBC's proven track record in orchestrating compelling narratives, paired with their expertise in delivering tangible results, makes them our ideal partner," said Tractor Beverage Company CEO Kevin Sherman.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
