IMAGINE PR lands Pegasus Lodges, four properties that focus on such outdoor activities as surfing, fishing and hiking. The agency will provide integrated public relations and brand partnerships, including such services as strategic communications counsel, media relations, and influencer connections, as well as operating media familiarization trips. Founded in 2012, the Pegasus Lodges portfolio currently features Pinnacles North Telo and Telo Island Lodge (in Indonesia), Aganoa Beach Fales (in Samoa) and Nootka Wilderness Lodge (in British Columbia).


Marino adds Smeraldina Water and Pasta Toscana to its roster of Italian food and beverage brands. For Smeraldina, a family-owned bottled water that was awarded the 2023 “Best Water in the World” honor at the Berkeley Springs International Water Competition, the agency is tasked with increasing the brand’s visibility in the US market through creative media relations and influencer engagement strategies. Pasta Toscana, a Tuscany-based pasta brand that is also family-owned, has tapped Marino to develop and execute a tailored social media strategy to educate consumers and create greater brand awareness.


UpSpring picks ups media relations duties for Almond, a female-founded, venture-backed startup focused on changing obstetrical-gynecological (ObGyn) care. The agency’s efforts will aim to help the newly established company gain exposure and expand beyond their beyond their California location in West Hollywood. Almond says that by streamlining top-tier ObGyn services, both in-person and via telehealth, it can help women realize their health aspirations quicker and more efficiently.


CBC adds Tractor Beverage Company, a certified organic, non-GMO beverage company that targets the food service sector. The agency will provide comprehensive public relations services to Tractor, including an integrated mix of creative media relations, content creation, distribution, and paid media. Tractor was named to Fast Company's annual list of the World's Most Innovative Companies in 2021. "CBC's proven track record in orchestrating compelling narratives, paired with their expertise in delivering tangible results, makes them our ideal partner," said Tractor Beverage Company CEO Kevin Sherman.