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IMAGINE PR lands Pegasus Lodges, four properties that focus on such outdoor activities as surfing, fishing and hiking. The agency will provide integrated public relations and brand partnerships, including such services as strategic communications counsel, media relations, and influencer connections, as well as operating media familiarization trips. Founded in 2012, the Pegasus Lodges portfolio currently features Pinnacles North Telo and Telo Island Lodge (in Indonesia), Aganoa Beach Fales (in Samoa) and Nootka Wilderness Lodge (in British Columbia).
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Marino adds Smeraldina Water and Pasta Toscana to its roster of Italian food and beverage brands. For Smeraldina, a family-owned bottled water that was awarded the 2023 “Best Water in the World” honor at the Berkeley Springs International Water Competition, the agency is tasked with increasing the brand’s visibility in the US market through creative media relations and influencer engagement strategies. Pasta Toscana, a Tuscany-based pasta brand that is also family-owned, has tapped Marino to develop and execute a tailored social media strategy to educate consumers and create greater brand awareness.
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UpSpring picks ups media relations duties for Almond, a female-founded, venture-backed startup focused on changing obstetrical-gynecological (ObGyn) care. The agency’s efforts will aim to help the newly established company gain exposure and expand beyond their beyond their California location in West Hollywood. Almond says that by streamlining top-tier ObGyn services, both in-person and via telehealth, it can help women realize their health aspirations quicker and more efficiently.
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CBC adds Tractor Beverage Company, a certified organic, non-GMO beverage company that targets the food service sector. The agency will provide comprehensive public relations services to Tractor, including an integrated mix of creative media relations, content creation, distribution, and paid media. Tractor was named to Fast Company's annual list of the World's Most Innovative Companies in 2021. "CBC's proven track record in orchestrating compelling narratives, paired with their expertise in delivering tangible results, makes them our ideal partner," said Tractor Beverage Company CEO Kevin Sherman.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
