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IMAGINE PR lands Pegasus Lodges, four properties that focus on such outdoor activities as surfing, fishing and hiking. The agency will provide integrated public relations and brand partnerships, including such services as strategic communications counsel, media relations, and influencer connections, as well as operating media familiarization trips. Founded in 2012, the Pegasus Lodges portfolio currently features Pinnacles North Telo and Telo Island Lodge (in Indonesia), Aganoa Beach Fales (in Samoa) and Nootka Wilderness Lodge (in British Columbia).
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Marino adds Smeraldina Water and Pasta Toscana to its roster of Italian food and beverage brands. For Smeraldina, a family-owned bottled water that was awarded the 2023 “Best Water in the World” honor at the Berkeley Springs International Water Competition, the agency is tasked with increasing the brand’s visibility in the US market through creative media relations and influencer engagement strategies. Pasta Toscana, a Tuscany-based pasta brand that is also family-owned, has tapped Marino to develop and execute a tailored social media strategy to educate consumers and create greater brand awareness.
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UpSpring picks ups media relations duties for Almond, a female-founded, venture-backed startup focused on changing obstetrical-gynecological (ObGyn) care. The agency’s efforts will aim to help the newly established company gain exposure and expand beyond their beyond their California location in West Hollywood. Almond says that by streamlining top-tier ObGyn services, both in-person and via telehealth, it can help women realize their health aspirations quicker and more efficiently.
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CBC adds Tractor Beverage Company, a certified organic, non-GMO beverage company that targets the food service sector. The agency will provide comprehensive public relations services to Tractor, including an integrated mix of creative media relations, content creation, distribution, and paid media. Tractor was named to Fast Company's annual list of the World's Most Innovative Companies in 2021. "CBC's proven track record in orchestrating compelling narratives, paired with their expertise in delivering tangible results, makes them our ideal partner," said Tractor Beverage Company CEO Kevin Sherman.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
