Ken Scudder has provided media training, presentation training, crisis communications training and consulting, and writing and editing to business leaders, celebrities, and politicians for more than 20 years.

Stories by Ken Scudder

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US Soccer Shows the Dangers of Legal Not Considering PR (PR Commentary) Fri., Mar. 13, 2020 How the U.S. Soccer Federation defended itself in the equal-pay lawsuit filed by the Women's National Team offers a textbook example of how an organization's actions can affect public opinion—and how that opinion can influence legal outcomes.

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Astros’ GM Makes Bad Play With Exit Statement (Sports PR) Wed., Jan. 15, 2020 The sign-stealing scandal that led to the season-long suspensions and subsequent firings of Houston Astros general manager Jeff Luhnow and manager A.J. Hinch provide more visible examples of crisis management than your standard corporate crisis does. (1 reader comment)

•	Can a Reputation Be Restored in 2019? (Crisis Communications) Wed., Jan. 23, 2019 Restoring a damaged reputation may be more difficult than ever—but it's possible. Following these rules can make recovering from a crisis a doable option. (2 reader comments)

•	Media Training: Then and Now (PR Commentary) Thu., Jul. 12, 2018 How the media training profession has changed in the last quarter-century.