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Activating Employee Brand Ambassadors

Wed, Apr. 2, 2014

By Kevin McCauley

weber shandwickWorkers are the best defenders of a corporate reputation, but many companies do little to motivate these potential brand ambassadors, according to research unveiled by Weber Shandwick today.

Making of a Presidential Reputation

Tue, Mar. 4, 2014

By Joshua Zeitz

zeitzFor those of us in the reputation business, there’s something to be learned from how historical figures and their advisors have crafted and in some cases manipulated public memory and legacy making.