 |
The International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.
The event will carry the "Dive into Peace" theme and run from July 12-28.
The WPP unit will provide strategic communication counsel, international media outreach and social/digital media services.
Cho Young-Teck, VP at the Gwangju 2019 organizing committee, expects B-M will "provide the global reach and stature" that the aquatics event deserves.
More than 15,000 athletes are expected to participate in the aquatics competition and the World Masters Championships that follow in the same city. More than 200 countries plan to broadcast the events.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
