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The International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.
The event will carry the "Dive into Peace" theme and run from July 12-28.
The WPP unit will provide strategic communication counsel, international media outreach and social/digital media services.
Cho Young-Teck, VP at the Gwangju 2019 organizing committee, expects B-M will "provide the global reach and stature" that the aquatics event deserves.
More than 15,000 athletes are expected to participate in the aquatics competition and the World Masters Championships that follow in the same city. More than 200 countries plan to broadcast the events.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
