The International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.

The event will carry the "Dive into Peace" theme and run from July 12-28.

The WPP unit will provide strategic communication counsel, international media outreach and social/digital media services.

Cho Young-Teck, VP at the Gwangju 2019 organizing committee, expects B-M will "provide the global reach and stature" that the aquatics event deserves.

More than 15,000 athletes are expected to participate in the aquatics competition and the World Masters Championships that follow in the same city. More than 200 countries plan to broadcast the events.