KCSA Strategic Communications, as part of its cannabis practice, is producing a weekly, 30-minute podcast covering the business of cannabis. To help make sense of the rapidly evolving industry, The Green Rush podcast features interviews with CEOs, politicians, journalists, analysts, athletes and cultural figures. Guests have included former New York Knick Al Harrington, former marijuana editor of the Denver Post Ricardo Baca and recording artist Ziggy Marley. One of this week’s episodes features Kevin Murphy, CEO of Acreage Holdings, a company with cultivation, processing and dispensing operations across 11 states. The board of Acreage Holdings includes former Speaker of the House John Boehner and former governor of Massachusetts William Weld. The podcast is available on outlets including iTunes, Stitcher and iHeartRadio.
Matter Communications has released its 2018 Consumer Technology Survey, which outlines the key digital marketing trends in PR, social and digital marketing. Among its findings: Despite the pervasive influence of smartphones and social media, a surprising 71 percent of consumers learn about new products through word of mouth from friends and family. In addition, the top media channel for learning about new products remains television (38 percent), which noses out tech news sites (36 percent) and social media (26 percent). But digital still drives much consumer activity, with online reviews being a major factor in 88 percent of buying decisions. “The data revealed in our consumer technology survey affirms the need for marketers to understand how to creatively communicate to digitally savvy consumers in an ever-growing market,” said Matter VP Elise Ouellette.
The S3 Agency has selected Trenton Children’s Chorus as the newest recipient of its pro bono program, S FREE. The agency created S FREE as a way to donate its advertising, public relations, and social media services to eligible organizations located in NJ and with less than $1,000,000 in annual revenue or fundraising. Trenton’s Children’s Chorus is a non-profit organization offering musical, academic, social, and personal growth opportunities for young people in the Greater Trenton Area. No child is ever denied participation because of limited resources. “Our goal is to create a high-impact ad campaign that will increase awareness of and fundraising for this organization that is truly making a difference in New Jersey’s future,” says Denise Blasevick, CEO of The S3 Agency.