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KCSA Strategic Communications, as part of its cannabis practice, is producing a weekly, 30-minute podcast covering the business of cannabis. To help make sense of the rapidly evolving industry, The Green Rush podcast features interviews with CEOs, politicians, journalists, analysts, athletes and cultural figures. Guests have included former New York Knick Al Harrington, former marijuana editor of the Denver Post Ricardo Baca and recording artist Ziggy Marley. One of this week’s episodes features Kevin Murphy, CEO of Acreage Holdings, a company with cultivation, processing and dispensing operations across 11 states. The board of Acreage Holdings includes former Speaker of the House John Boehner and former governor of Massachusetts William Weld. The podcast is available on outlets including iTunes, Stitcher and iHeartRadio.
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Matter Communications has released its 2018 Consumer Technology Survey, which outlines the key digital marketing trends in PR, social and digital marketing. Among its findings: Despite the pervasive influence of smartphones and social media, a surprising 71 percent of consumers learn about new products through word of mouth from friends and family. In addition, the top media channel for learning about new products remains television (38 percent), which noses out tech news sites (36 percent) and social media (26 percent). But digital still drives much consumer activity, with online reviews being a major factor in 88 percent of buying decisions. “The data revealed in our consumer technology survey affirms the need for marketers to understand how to creatively communicate to digitally savvy consumers in an ever-growing market,” said Matter VP Elise Ouellette.
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The S3 Agency has selected Trenton Children’s Chorus as the newest recipient of its pro bono program, S FREE. The agency created S FREE as a way to donate its advertising, public relations, and social media services to eligible organizations located in NJ and with less than $1,000,000 in annual revenue or fundraising. Trenton’s Children’s Chorus is a non-profit organization offering musical, academic, social, and personal growth opportunities for young people in the Greater Trenton Area. No child is ever denied participation because of limited resources. “Our goal is to create a high-impact ad campaign that will increase awareness of and fundraising for this organization that is truly making a difference in New Jersey’s future,” says Denise Blasevick, CEO of The S3 Agency.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
