 |
Osborn Barr, a St. Louis-headquartered firm, is celebrating its 30th anniversary with a rebrand and a new logo. The agency will now be known as O+B|P, reflecting Osborn Barr’s partnership with its Nashville office, Paramore, which it acquired in 2016. In addition to its new name, the firm is also expanding its scope, adding travel and tourism, non-profit and other sectors to its existing work in the agriculture, health care and education industries . O+B|P’s client roster includes Nutrien, Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn and Visit Central Florida.
 Diffusion's LA team |
Diffusion has opened its second U.S. office in Los Angeles. Based in West LA, a seven-member team will be led by Diffusion president Ivan Ristic, U.S. managing director Kate Ryan and supported by Ashton Galstad, a new addition to the Diffusion team. Previously, Galstad worked at Grayling and Golin in Los Angeles where she helped design, lead and execute consumer and business campaigns for such brands as Nintendo and Blizzard. The office opens for business with several West Coast clients, including CyberLink, Electron Wheel, Quizlet and LegalZoom. Diffusion, which launched in 2008, also has offices in New York and London.
 |
MWWPR has formed a partnership with American University's School of Communication to launch a summer fellows program aimed at increasing diversity in the PR sector. The seven-week paid fellowship will seek candidates from historically underrepresented groups who have a desire to work in PR, communications, social and digital media, content development, design, video editing and data analytics. Working with MWWPR, the fellows will conceptualize and build their own agency. The inaugural fellowship will culminate in an ongoing yearly program at SOC.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
