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Sloane & Co. is handling the Chapter 11 filing of ad tech firm Videology and the conditional sale of the company to Amobee, which is part of Singapore telecom Singtel.
With a $45M offer, Amobee serves as the “stalking horse” or lead bidder in the contest for Videology, provider of software for the convergence of TV and video.
Scott Ferber, CEO of New York-based Videology, said the company is looking for the financial stability and strategic position to drive growth.
He noted the industry is only in the early stages of the TV and video advertising transformation that we were built to power, and it will take resources, capital and time to help transform a market as large as TV.
Comcast, Pinnacle Ventures, WPP’s GroupM and Valhalla Partners and NEA among investors in the privately held Videology, which has offices in Baltimore, Austin, Toronto, Paris, Madrid, Singapore, Syndey and Tokyo.
Sloane & Co, which is part of MDC Partners, has Dan Zacchei and Kate Traynor working the Videology deal.
Joele Frank represents Confluent Inc. as the Mountain View, CA-based data streaming platform company agrees to be acquired by IBM in a deal with an enterprise value of $11B.
Tom Johnson, who has headed H/Advisors Abernathy since 2016, will join FGS Global as global head of private capital & financial services, effective Dec. 16.
Brunswick Group and Gagnier Communications are handling Paramount’s $30 cash per-share offer for all of Warner Bros Discovery, topping Netflix $27.50 cash/stock transaction.
ICR Inc. handles communications for Enhanced Ltd, which plans to run Olympic-type competitions with athletes using performance-enhancing drugs, as it goes public in a SPAC deal valued at $1.2B via a merger with A Paradise Acquisition Corp. of Hong Kong.
C Street Advisory Group handles strategic communications duties for American Signature Inc. as the Columbus-based home furnishings retailer declares Chapter 11.
