Sloane & Co. is handling the Chapter 11 filing of ad tech firm Videology and the conditional sale of the company to Amobee, which is part of Singapore telecom Singtel.

With a $45M offer, Amobee serves as the “stalking horse” or lead bidder in the contest for Videology, provider of software for the convergence of TV and video.

Scott Ferber, CEO of New York-based Videology, said the company is looking for the financial stability and strategic position to drive growth.

He noted the industry is only in the early stages of the TV and video advertising transformation that we were built to power, and it will take resources, capital and time to help transform a market as large as TV.

Comcast, Pinnacle Ventures, WPP’s GroupM and Valhalla Partners and NEA among investors in the privately held Videology, which has offices in Baltimore, Austin, Toronto, Paris, Madrid, Singapore, Syndey and Tokyo.

Sloane & Co, which is part of MDC Partners, has Dan Zacchei and Kate Traynor working the Videology deal.